Paloma Harrington built Vestra Group to do something the luxury property world had never seen done properly: deliver an entirely end-to-end interiors experience, from the architecture of a renovation to the last cushion placed with intention. And the market, it seems, has been waiting.
It has been a matter of months since Vestra Group officially launched — and already the enquiries are not so much coming in as pouring in. Clients, projects, conversations. The kind of early momentum that most businesses spend years trying to manufacture. For Paloma Harrington, CEO and Founder of Vestra Group, it feels less like a surprise and more like a confirmation. “We built this because we knew the gap existed,” she says, with the quiet certainty of someone who has spent two decades studying exactly what the luxury property market is missing. “We just had to build something worthy of filling it.”
That something is Vestra Group — a fully integrated luxury interiors, construction, furniture and property care group, operating across three of Europe’s most sought-after property markets: London, Marbella, and Monaco. At its creative helm is Rim Zahir, Founder and Chief Creative Officer, whose eye for curation and spatial storytelling gives Vestra its unmistakable aesthetic signature. Together, Harrington and Zahir represent a rare combination: commercial sharpness and creative excellence, in equal measure.
Ask anyone in the property investment world what their biggest headache is after a renovation and the answer is almost always the same: furnishing. Not the act of buying furniture, but the exhausting, time-consuming, aesthetically fraught process of sourcing pieces that are not merely attractive, but right. Right for the space. Right for the market. Right for the buyer who will eventually walk through the door.
This is where Vestra Furniture has positioned itself — and where it is already making its mark. Every piece in a Vestra furniture package is individually sourced and selected with intention. Not chosen from a catalogue, not pulled from a standard supplier list, but considered, deliberated over, and placed because it belongs in that specific space and for no other reason.
“Every piece is chosen because it belongs — and for no other reason.”
The results speak for themselves. Vestra’s furniture packages have drawn a growing roster of property investors who understand that a superbly furnished property doesn’t just sell — it commands. But something else has happened too, something that has pleasantly expanded the Vestra client profile: private individuals who have no intention of selling. Homeowners who have watched a Vestra-furnished property and thought, simply, that they want that for themselves. For keeps.
“We started very much with the investor in mind,” Harrington explains. “The ROI lens. How do we make this property more marketable, more desirable, more valuable. And that remains absolutely central to what we do. But we’ve been genuinely delighted to see private clients coming to us because they want the curation for their own homes — pieces they’ve chosen with us to live with, not to sell. That speaks to the quality of what Rim and the team are putting together. And it’s opened up a whole new dimension of what Vestra can be.”
A Decade in London, a Career Across Continents
To understand where Vestra comes from, you have to understand Paloma Harrington — and that story begins a long way from the sun-drenched terraces of Marbella or the immaculate avenues of Monaco. She grew up in southern Brazil, born to a Polish family, with a dream that was always pointed outward. At thirty, she made the definitive move: first Paris, then London, where she would spend a formative decade building not just a career, but an industry.
In London, Paloma founded the Home Staging Association UK & Ireland, served as Global Director of IAHSP®, and as Vice President of the European Association of Staging Professionals. She co-founded Brazil’s Home Staging Association and its School. She spoke to audiences of over 5,000 property professionals across the UK, USA, Spain, Brazil, and the UAE. These are not merely titles on a biography — they represent a woman who shaped the conversation around how properties are presented, valued, and sold, at an international level.
Today, she divides her time between London, Marbella and Monaco — not as a lifestyle choice, but as a deliberate operational strategy. Each market has its own personality, its own client, its own standard of expectation. Paloma knows all three intimately. And it is precisely that knowledge — layered, hard-won, irreplaceable — that makes Vestra’s offering so compelling to anyone navigating these markets.
Marbella, Monaco and the Markets That Define Excellence
Marbella has long been a magnet for European wealth — its golden coastline, its villa-dotted hills, its blend of old-world grandeur and contemporary glamour drawing investors and second-home buyers from across the globe. For Vestra, it is a natural home. The appetite for high-quality renovation, kitchen transformation and curated interiors in the Costa del Sol market is, if anything, intensifying — driven by a new generation of international buyers who want properties that are not merely grand, but genuinely extraordinary in every detail.
Monaco, meanwhile, occupies a category entirely of its own. The Principality is not simply prestigious — it is the benchmark against which other luxury markets are measured. With some of the most valuable residential property in the world and a clientele that expects nothing short of flawless, Monaco demands a level of precision that lesser operators cannot meet. Vestra can — and the network that Harrington has cultivated there means that the group’s arrival in the market is already being felt.
“London, Marbella, Monaco. Three cities that don’t simply represent wealth — they define it.”
For any investor or homeowner operating in these markets — whether they are undertaking a full renovation, commissioning a complete interior scheme, or seeking a beautifully curated furniture package for a newly acquired property — Vestra represents something that has simply not existed before at this level: one group, one vision, one uncompromising standard, across three of the world’s most iconic addresses.
When Harrington is not on a job site, in a client meeting, or mid-flight between her three cities, she retreats to nature — early morning runs, long hikes with her dogs, the open road. It is, perhaps, the same restlessness that drove a young woman from the south of Brazil to build something extraordinary on the other side of the world. The same energy that now flows through every room Vestra touches.
Vestra Group launched earlier this year. Europe’s luxury property market has a new standard. And it has Paloma Harrington’s name on it.
VESTRA GROUP
Paloma Harrington — CEO & Founder | Rim Zahir — Founder & Chief Creative Officer
@vestragroup.co | www.vestragroup.co
@paloma.harrington | www.palomaharrington.com
